Hyperlocal delivery & the incredible logistics behind it

Gone are the days when online shopping meant waiting for a week for your order to finally arrive. Today, the average urban consumer wants their order delivered within hours, if not minutes. Most companies fulfill superfast deliveries with the help of a trusted partner for hyperlocal delivery.

Evolving consumer behavior has forced business owners today to focus more on speed. The hyperlocal delivery model is thus gaining popularity among growing B2C and D2C businesses. Globally, the hyperlocal market size is expected to reach $5,188.60 billion by 2030, with India being at the helm of a quick commerce revolution. Let’s dive deep into the hype around hyperlocal delivery and understand the incredible logistics behind it.

What Is Hyperlocal Delivery?

The term ‘hyperlocal’ translates to a ‘small geographical area’. The pickup and delivery for such orders usually happen within a limited radius of 15 km, quite often in the same Pincode. The orders are fulfilled in a short period — ranging from 10 minutes to 4 hours.

The Technology Behind Hyperlocal Delivery

The hyperlocal logistics process offers convenience and efficiency to both the consumer and the seller. Leading logistics startups in India are now leveraging the latest technology to optimize their hyperlocal delivery.

Here’s how we technology powers hyperlocal deliveries at Blowhorn:

Blowhorn's open APIs integrate seamlessly with your sales channels in a few clicks
Our automated system instantly assigns orders to the nearest delivery partner
AI-powered route optimization makes sure the orders reach your customers in the fastest possible way
Track and monitor your orders, delivery routes, and riders from a single dashboard
Manage your COD orders easily with multi-step verification and quick turnaround time

How To Start Hyperlocal Delivery For Your Business

The first step to starting hyperlocal deliveries is to acquire a sizable fleet of two-wheeler and three-wheeler vehicles. To ensure a seamless delivery experience for your customers, it is also important to train your delivery guys with safe driving tactics as well as courteous customer interactions.

However, more and more businesses these days do not want to invest a lot of capital and time in managing their fleet. Instead, they prefer to outsource their hyperlocal logistics to a reliable 3PL partner. When choosing a hyperlocal delivery service for your brand, keep in mind the following pointers:

Choose a logistics company with tech-driven operations to optimize the order fulfillment process. At Blowhorn, we believe in the power of speed. So we have automated the entire process of hyperlocal delivery, right from the moment you place online order to the moment it is delivered to your doorstep.
Make sure your hyperlocal logistics partner offers a dedicated fleet so that your business is never interrupted by other deliveries.
Driving customer satisfaction is of utmost importance in the hyperlocal eCommerce model. For instance, hyperlocal delivery executives at Blowhorn are specifically trained and groomed in the ethics and etiquette of the brand they are assigned to.
Delivery in minutes is now the mainstay in the food and grocery sectors. The real challenge comes if you are a non-food, non-grocery business, as most logistics providers take between 24-48 hours to deliver even essentials like medicines. Hence it is important to choose a company that guarantees the best SLAs for your goods as we do at Blowhorn.

With active hyperlocal services in more than 18 cities in India, we cater to a wide range of customers. Our average delivery time ranges from 30 minutes to 4 hours, with the fastest SLAs in the non-food segment. Learn more about our hyperlocal delivery model. Now you can sign up with Blowhorn in minutes and give your business the edge over competitors.