Indian truck drivers take pride in a lot of things and decorating, painting, and showing off their trucks are one of those things. Like a breath of fresh air on an otherwise ordinary road, painted trucks stand out and shine brightly when they are on the go. Painting trucks have been a long-standing tradition in India, where the logistics industry keeps growing and expanding at a rapid pace.
The logistics industry is quickly incorporating technology into its daily functions by offering services such as online truck booking, online booking of Tata Ace for rent, and truck booking online. However, whether you are looking for a tempo on rent or a mini truck rental, be prepared to behold the beauty that is a painted truck, tempo, or mini truck.
So why do truck drivers spend so much time, money, and energy on perfecting every last detail on their trucks? A truck that transports goods or a household shifting service is usually on the road for the better part of the year. For truck drivers, this is their home. The truck is their source of livelihood and they want to take care of it. As their home away from home, they look after their truck carefully. The motifs decorating the truck paint a good picture of the driver’s personality, they also remind them of their home and family.
One of the main features of decorating trucks includes quirky slogans like ‘Horn OK please’ that ask vehicles behind them to use lights, dippers, and horns to signal to them when they are overtaking the truck. One can call them an informal security measure and a reminder for other drivers on the road. The driving culture on Indian roads, especially highways, is where a majority of the trucks travel, where, the use of lanes and signals is not as widely used. On unknown, grey roads frequented by truck drivers, their truck is their only source of comfort.
Over 60% of goods in India are still transported via mini goods carrier, tempos on hire by companies that offer tempo transport service. The logistics industry still heavily relies on the roadways to be their lifeline. So the trucks do not seem to be going anywhere and neither is their colorful art and depictions of what life in India is like for an average, working citizen. Indian truck drivers continue to pave their own ways in an industry that is being transformed with technology.
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